Builder · Operator · AI-Native

I build things
people remember.

10 years building brands, products, and growth engines across DTC and B2B SaaS. I use AI to move at 10x speed. Stanford d.school.

View selected work
Braxton Manley
That's me
Featured in
NYT Wirecutter
Forbes
New York Post
Austin Business Journal

Selected Work

Braxley Bands '17 - '25
Live

Braxley Bands

Started in my dorm room, scaled to the top 1% of Shopify stores. Built the brand, the e-commerce experience, the packaging system, and the marketing engine that drove millions in revenue.

Brand Building Growth E-commerce Packaging
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Mystic Gum '24
Live

Mystic Gum

Brand identity and marketing site for a premium wellness CPG brand. Created a visual language bridging ancient Greek origins with modern wellness — from logo to web to packaging. Featured in the NY Post.

Brand Identity Logo Design Web Design
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Peace Love Hormones '22
Live

Peace Love Hormones

Full brand system for a women's wellness company — logo, color palette, typography, product packaging, and e-commerce site. The challenge: balance clinical credibility with approachable warmth. Nailed it.

Visual Identity Packaging E-commerce
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Why Work With Me

What I bring to the table.

Ownership mindset.

I've built four companies from scratch — brand, product, growth, ops. I think like an owner, which means I don't need hand-holding and I care about outcomes, not just output.

AI-native operator.

I use AI as a daily multiplier — for creative, strategy, analysis, and execution. I'm not dabbling. It's how I move at 10x speed and punch way above my weight class.

Bias toward action.

I don't do strategy decks that sit in a drawer. I think in sprints and ship fast. When something needs to go from idea to live, that's where I'm at my best.

Braxton Manley
Builder
+Leader

The short version

10 years building brands, products, and companies from scratch — including a DTC brand in the top 1% of Shopify and a live B2B SaaS. Stanford d.school trained, self-taught on everything else.

I've worn every hat: brand, product, marketing, growth, ops. Now I pair that experience with AI to move faster than teams twice my size. I'm obsessed with what actually moves the needle.

I work best with teams that move fast and care about quality. If that sounds like yours, let's talk.

Brand Strategy Product Growth Go-to-Market AI Tools & Workflows B2B SaaS DTC / E-commerce Design

In the Press

Some coverage along the way.

Let's talk

Whether you're building a brand, scaling a product, or need someone who can do both — I'd love to hear about it.

braxtonmanley@gmail.com